{"title":"New \u0026 Featured Best Sellers","description":"","products":[{"product_id":"melrose-place-dedtergent-theouai-melrose-place-dedtergent","title":"Melrose Place Dedtergent","description":"\u003cp dir=\"ltr\"\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003eTake Melrose Place from the streets to the sheets with Melrose Place Dedtergent. We put your favorite velvety-rich rose scent in DedCool’s award-winning laundry detergent so you can smell like LA all over. Made for your sheets, clothes, intimates, delicates \u0026amp; your OUAI of life. \u003cbr\u003e\u003cbr\u003eBENEFITS:\u003cbr\u003eLong-lasting scent\u003cbr\u003eGood for 60 washes\u003cbr\u003eIngredients naturally sourced from plant materials\u003cbr\u003e100% biodegradable, environmentally-conscious\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"theouai","offers":[{"title":"Default Title","offer_id":51883538645293,"sku":"40550059737158","price":11.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/0408\/2989\/files\/7322_files_OUAIxDedCool_Site_Asset_PDP_Melrose_Place_Dedtergent_Product_Thumbnail_1316x1526_3422225d-06a1-489d-ae15-db671c7886b4.webp?v=1772682851"},{"product_id":"melrose-place-dryer-sheets-theouai-melrose-place-dryer-sheets","title":"Melrose Place Dryer Sheets","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eThe cherry on top of your adulting Sunday. Your laundry day is complete now that Melrose Place is going from the streets to the sheets—the Dryer Sheets, that is. Reduce static while softening and scenting your clothes in our iconic velvet-y rich \u0026amp; rosy Melrose Place fragrance. \u003cbr\u003e\u003cbr\u003eFEATURES \u0026amp; BENEFITS:\u003cbr\u003eLong-lasting Melrose Place scent\u003cbr\u003eNo harmful preservatives\u003cbr\u003eReduces static\u003cbr\u003eSoftening\u003cbr\u003eGood for up to 40 dryer loads \u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"theouai","offers":[{"title":"Default Title","offer_id":51883538678061,"sku":"40700512337990","price":4.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/0408\/2989\/files\/7322_files_DedCool_Phase-II_Launch_Site_Asset_PDP_Product_Thumbnail_1316x1526_70b14d07-c686-4160-8233-6a663607d45d.webp?v=1772682852"},{"product_id":"melrose-place-dedtergent-refill-theouai-melrose-place-dedtergent-refill","title":"Melrose Place Dedtergent Refill","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eTake Melrose Place from the streets to the sheets with Melrose Place Dedtergent. We put your favorite velvety-rich rose scent in DedCool’s award-winning laundry detergent so you can smell like LA all over. Made for your sheets, clothes, intimates, delicates \u0026amp; your OUAI of life. Good for two refills of the Dedtergent tin. \u003cbr\u003e\u003cbr\u003eFEATURES \u0026amp; BENEFITS:\u003cbr\u003eLong-lasting Melrose Place scent\u003cbr\u003e64 FL OZ, Good for 120 washes\u003cbr\u003eIngredients naturally sourced from plant materials \u0026amp; biodegradable\u003c\/span\u003e\u003c\/p\u003e","brand":"theouai","offers":[{"title":"Default Title","offer_id":51883538710829,"sku":"42164836270150","price":19.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/0408\/2989\/files\/7322_files_OUAIxDedCool_Site_Asset_PDP_Melrose_Place_Dedtergent_Refill_Product_Thumbnail_1316x1526_1982639b-8425-4732-bbf5-93923e76f872.webp?v=1772682853"},{"product_id":"hair-body-fragrance-mist-melrose-place-theouai-hair-and-body-fragrance-mist-melrose-place","title":"Hair \u0026 Body Fragrance Mist - Melrose Place","description":"\u003cp\u003eMelrose Place Hair \u0026amp; Body Mist is your one-OUAI ticket to LA. It will have you smelling like you’re almost famous with notes of  rose, lychee, berry \u0026amp; pink peppercorn. Spray from head to toe, whenever you wanna get-a-OUAI.\u003c\/p\u003e","brand":"theouai","offers":[{"title":"Default Title","offer_id":51883538809133,"sku":"43739753119814","price":8.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/0408\/2989\/files\/7322_files_MP_HBM_Site_Asset_PDP_Product_Thumbnail_1316x1526_8636a177-3d80-4dc1-8940-277de2ef54ab.webp?v=1772682855"},{"product_id":"hair-body-fragrance-mist-santorini-theouai-santorini-hair-and-body-fragrance-mist","title":"Hair \u0026 Body Fragrance Mist - Santorini","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eDive all the OUAI in with Santorini Hair \u0026amp; Body Fragrance Mist. With a light \u0026amp; bright blend of peach, orange, honeysuckle \u0026amp; amber, you can spray this refreshing scent from head to toe and seas the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv dir=\"ltr\" id=\"docs-editor-container\"\u003e\n\u003cdiv class=\"\" id=\"docs-editor\"\u003e\n\u003cdiv dir=\"ltr\" id=\"waffle-grid-container\"\u003e\n\u003cdiv class=\"grid-container\" dir=\"ltr\" id=\"670515612-grid-container\"\u003e\n\u003cdiv id=\"670515612-grid-table-container\"\u003e\n\u003cdiv class=\"grid-table-container\"\u003e\n\u003cdiv class=\"grid-scrollable-wrapper\" id=\"670515612-scrollable\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv dir=\"ltr\"\u003e\n\u003cdiv class=\"input-box\" spellcheck=\"false\"\u003e\n\u003cdiv aria-autocomplete=\"list\" aria-label=\"M12\" class=\"cell-input editable disabled-input\" dir=\"ltr\" id=\"waffle-rich-text-editor\" role=\"combobox\" tabindex=\"0\"\u003e\n\n\u003cdiv dir=\"ltr\"\u003e\n\u003cdiv class=\"input-box\" spellcheck=\"false\"\u003e\n\u003cdiv aria-autocomplete=\"list\" aria-label=\"M12\" class=\"cell-input editable disabled-input\" dir=\"ltr\" role=\"combobox\" tabindex=\"0\"\u003e\n \u003cspan data-sheets-root=\"1\"\u003eSize: 3.3 fl oz \/ 97 ml\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv aria-autocomplete=\"list\" aria-label=\"M12\" class=\"cell-input editable disabled-input\" dir=\"ltr\" role=\"combobox\" tabindex=\"0\"\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv aria-autocomplete=\"list\" aria-label=\"M12\" class=\"cell-input editable disabled-input\" dir=\"ltr\" id=\"waffle-rich-text-editor\" role=\"combobox\" tabindex=\"0\"\u003eTOP NOTES\u003cbr\u003ePeach, Orange, Grapefruit\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv aria-autocomplete=\"list\" aria-label=\"M12\" class=\"cell-input editable disabled-input\" dir=\"ltr\" role=\"combobox\" tabindex=\"0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv aria-autocomplete=\"list\" aria-label=\"M12\" class=\"cell-input editable disabled-input\" dir=\"ltr\" role=\"combobox\" tabindex=\"0\"\u003eMIDDLE NOTES \u003cbr\u003eHoneysuckle, Berries, Rose\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv aria-autocomplete=\"list\" aria-label=\"M12\" class=\"cell-input editable disabled-input\" dir=\"ltr\" role=\"combobox\" tabindex=\"0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv aria-autocomplete=\"list\" aria-label=\"M12\" class=\"cell-input editable disabled-input\" dir=\"ltr\" role=\"combobox\" tabindex=\"0\"\u003eBASE NOTES\u003cbr\u003eVanilla, Amber, Musk\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"theouai","offers":[{"title":"Default Title","offer_id":51883538940205,"sku":"43597220642886","price":8.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/0408\/2989\/files\/7322_files_OUAI-Cation_Santorini_Site_Asset_PDP_Product_Thumbnail_1316x1526_4e60ad92-c095-480c-8282-1ab11cb081cc.webp?v=1772682859"},{"product_id":"hair-body-fragrance-mist-ibiza-theouai-ibiza-hair-and-body-fragrance-mist","title":"Hair \u0026 Body Fragrance Mist - Ibiza","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eIbiza, Ibitha, Eivissa—smell like you’re that beach no matter how you pronounce it with this Hair \u0026amp; Body Fragrance Mist. Spray this intoxicating blend of cocoa, tonka bean, vanilla \u0026amp; rum from head to toe and get ready to dance the night a-OUAI.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eSize: 3.3 fl oz \/ 97 ml\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eTOP NOTES\u003cbr\u003eSugar, Cocoa, Tonka Bean\u003cbr\u003e\u003cbr\u003eMIDDLE NOTES \u003cbr\u003eLabdanum, Coffee, Cashmeran\u003cbr\u003e\u003cbr\u003eBASE NOTES\u003cbr\u003eVanilla, Cinnamon, Rum \u003c\/p\u003e","brand":"theouai","offers":[{"title":"Default Title","offer_id":51883538972973,"sku":"43597214646342","price":8.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/0408\/2989\/files\/7322_files_OUAI-Cation_Ibiza_Site_Asset_PDP_Product_Thumbnail_1316x1526_aae90c0e-dbbd-4f6e-8277-bbc27e2cce2a.webp?v=1772682860"},{"product_id":"fine-hair-shampoo-theouai-fine-hair-shampoo","title":"Fine Hair Shampoo","description":"\u003cp\u003eA surefire way to get fuller-looking locks.\u003c\/p\u003e\n desc \n\u003cdiv class=\"info-section\"\u003e\n\u003ch3 class=\"p1\"\u003eProduct details\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003ePlump it up‚Äîthis thickening shampoo made for fine hair types leaves flat hair cleaner, stronger, and full of va-va-volume through strengthening keratin, biotin, and chia seed oil. Follow with Fine Conditioner for best results.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"theouai","offers":[{"title":"Default Title","offer_id":51883539005741,"sku":"42200946573382","price":9.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/0408\/2989\/files\/7322_products_Product-Fine-Shampoo-1316x1526-grey.webp?v=1772682861"},{"product_id":"fine-hair-conditioner-theouai-fine-hair-conditioner","title":"Fine Hair Conditioner","description":"\u003cp dir=\"ltr\"\u003eYou‚Äôre doing fine. This lightweight conditioner for fine hair is infused with keratin, biotin, and chia seed oil to strengthen and volumize so you and your hair can start living a fuller life. Pair with Fine Shampoo for best results.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eIS THIS RECYCLABLE?\u003cbr\u003eYes, I‚Äôm fully recyclable!\u003c\/p\u003e","brand":"theouai","offers":[{"title":"Default Title","offer_id":51883539038509,"sku":"31372470812742","price":9.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/0408\/2989\/files\/7322_products_Product-Fine-Conditioner-1316x1526-grey.webp?v=1772682862"},{"product_id":"hair-and-body-mist-travel-st-barts-scent-theouai-st-barts-hair-and-body-mist","title":"Hair and Body Mist Travel - St. Barts Scent","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis scent is not a basic beach. 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Thicker, coarser, or curlier hair can also apply on dry hair for a much-needed dose of hydration, shine, and flyaway control. Protects hair from heat damage up 450F\/232C. When used with heat reduces hair breakage by 52%.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"theouai","offers":[{"title":"Full Size (4.7 fl oz)","offer_id":51883539104045,"sku":"1573477351439","price":9.6,"currency_code":"USD","in_stock":true},{"title":"Travel Size (1.5 fl oz)","offer_id":51883539136813,"sku":"40211551617094","price":5.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/0408\/2989\/files\/7322_files_Site_Asset_PDP_Product_Thumbnail_1316x1526_LIC_Allure_Badge.webp?v=1772682863"},{"product_id":"detox-shampoo-theouai-detox-shampoo","title":"Detox Shampoo","description":"\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eThis clarifying shampoo deeply cleanses away dirt, oil, and product buildup with detoxifying apple cider vinegar and hair-strengthening keratin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\n\u003cspan\u003eBeen on a dry shampoo binge? This concentrated shampoo with apple cider vinegar will deeply cleanse away dirt, oil, and impurities. It also removes buildup from styling products and hard water deposits. Leaves hair feeling refreshed and super clean. Here’s your fresh start, see you next week.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"cols-2-3 overlay-row\"\u003e\n\u003cdiv class=\"desc body-1-sf\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"cols-2-3 overlay-row\"\u003e\n\u003cdiv class=\"desc body-1-sf\"\u003e\n\u003cp\u003eDetox your OUAI by pairing it with your favorite hair shampoo 1-2x a week as a deep cleansing clarifying treatment or use in place of your main shampoo for more oily hair types as needed!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"theouai","offers":[{"title":"Full Size (10 fl oz)","offer_id":51883539169581,"sku":"39726738407494","price":10.2,"currency_code":"USD","in_stock":true},{"title":"Travel Size (3 fl oz)","offer_id":51883539202349,"sku":"40213559214150","price":4.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/0408\/2989\/files\/7322_files_Updated_Detox_Site_Asset_PDP_Product_Thumbnail_1316x1526_Full_Size_58237745-7de9-483d-bbc1-64d4ee61cb93.webp?v=1772682864"},{"product_id":"scalp-serum-theouai-scalp-serum","title":"Scalp Serum","description":"\u003cp\u003e¬†\u003c\/p\u003e\n\u003cstyle data-mce-fragment=\"1\" type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\" data-sheets-userformat='{\"2\":13309,\"3\":{\"1\":0},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":6710886}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":6710886}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":6710886}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":6710886}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"9\":1,\"10\":1,\"11\":4,\"12\":0,\"15\":\"Helvetica Neue\",\"16\":10}' data-sheets-value='{\"1\":2,\"2\":\"Healthy hair starts with the scalp. This skincare-inspired serum helps balance and hydrate your scalp to create an ideal environment for hair to thrive.\"}'\u003eHealthy hair starts with the scalp. This skincare-inspired serum helps balance and hydrate your scalp to create an ideal environment for hair to thrive.\u003c\/span\u003e\u003c\/p\u003e","brand":"theouai","offers":[{"title":"Default Title","offer_id":51883539235117,"sku":"40017749180486","price":16.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/0408\/2989\/files\/7322_products_Ecomm-Serum-PDP-Ecom-web.webp?v=1772682865"},{"product_id":"fine-hair-conditioner-refill-pouch-theouai-fine-conditioner-refill-pouch","title":"Fine Hair Conditioner Refill Pouch","description":"\u003cp\u003eRefill pouches that use approximately 60% less plastic than rigid plastic bottles.\u003c\/p\u003e\n desc \n\u003cdiv class=\"info-section\"\u003e\n\u003ch3 class=\"p1\"\u003eProduct details\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003eKeep your locks lush yet lifted with this lightweight conditioner for fine hair types looking to achieve fuller hair. It‚Äôs infused with keratin, biotin, and chia seed oil so you can give your hair the softness and volume it always craved without the extra weight.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"theouai","offers":[{"title":"Default Title","offer_id":51883539267885,"sku":"31390872698950","price":19.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/0408\/2989\/files\/7322_products_Product-Fine-Conditioner-Refill-1316x1526-grey.webp?v=1772682866"},{"product_id":"fine-hair-shampoo-refill-pouch-theouai-fine-shampoo-refill-pouch","title":"Fine Hair Shampoo Refill Pouch","description":"\u003cp\u003eRefill pouches that use approximately 60% less plastic than rigid plastic bottles.\u003c\/p\u003e\n desc \n\u003cdiv class=\"info-section\"\u003e\n\u003ch3 class=\"p1\"\u003eProduct details\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003ePlump it up‚Äîthis thickening shampoo made for fine hair types leaves flat hair cleaner, stronger, and full of va-va-volume through strengthening keratin, biotin, and chia seed oil. 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